www.scottlondon.com/reviews/mander.html
In his 1978 bestseller, Four
Arguments for the Elimination of Television, Jerry Mander
argued that television is, by its very nature, a harmful technology. The
trouble with television is not a matter of content, as the current debate
suggests, it goes deeper than that. Whether one watches children's programming
on public television or violent, late-night crime dramas, the effects are
essentially the same, Mander said: the medium itself
acts a visual intoxicant, entrancing the viewer and thereby replacing other
forms of knowledge with the imagery of its programmers. Television's effects on
young children are especially deleterious, Mander
insisted, since it infuses them with high-tech, high-speed expectations of life
and separates them from their natural environments. Furthermore, television is
used as a vehicle for commercialism -- a commercialism predicated on the need
to sell viewers back the very feelings their entrancement has eclipsed. We cannot
hope to understand television, Mander concluded,
without looking at the totality of its effects.
In
the Absence of the Sacred takes
this argument a step further by examining our relationship to technology as a
whole. It's a tremendously forceful critique that has permanently changed the
way I think about technology and its role in our lives.
Mander takes issue with the widespread notion that
technology is neutral and that only people determine whether its effects are
good or bad. "This idea would be merely preposterous if it were not so
widely accepted, and so dangerous," he writes. Because technologies
contain certain inherent qualities, they are not neutral. In the case of
nuclear energy, for example, it doesn't matter who is in charge because the dangers
inherent in the process are the same: the long- term effects of waste, the
safety hazards, the lack of local controls, etc.
The belief that technology is neutral is
only one aspect of what Mander calls "the
pro-technology paradigm" -- "a system of perceptions that make us
blind and passive when it comes to technology." It's a cultural mindset
that has emerged over time as we've become more and more accustomed to living
with technology. It's also a product of the optimistic, even utopian, claims
that invariably accompany the introduction of new technology. Another factor
contributing to our passivity in the face of technology, Mander
contends, is the habit of evaluating it in strictly personal terms. By
stressing the benefits of technology in our personal lives -- the machine
vacuums our carpets, the television keeps us informed, the car gets us around,
the computer allows us to work from home, etc. -- we make little attempt to
understand its larger societal and ecological consequences.
What we need, in Mander's
view, is a society-wide debate about the costs of technology -- economically,
socially, environmentally, and in terms of public health. "In a truly
democratic society," he writes "any new technology would be subject
to exhaustive debate. That a society must retain the option of declining a
technology -- if it deems it harmful -- is basic. As it is now, our spectrum of
choice is limited to mere acceptance. The real decisions about technological
introduction are made only by one segment of society: the corporate, based
strictly on considerations of profit."
Mander sees a close connection between the advances of
modern technological society and the plight of indigenous peoples around the
world. Since the dawn of the technological era, he says, the only consistent
opposition has come from land-based native peoples. Rooted in an alternative
view of the planet, Indians, islanders, and peoples of the North have not only
warned of the dangers of technology, they have also been its most direct
victims. Mander illustrates this point with numerous
examples, from Hopi-Navajo territory, where the government is forcing people
off their ancestral land to make room for coal strip-mining; to Hawaii, where
Native Hawaiians are struggling to save their sacred Pele,
the islands, from geothermal drilling and destruction caused by bombing by NATO
ships; to Death Valley, where the Western Shoshone fight for a reservation even
though they never ceded any of their land to the United States, where they
struggle against military pressure to keep nuclear missiles from being placed
near their homes; and to the Great Plains, where the Lakota people refuse to
accept a $300 million federal offer for the Black Hills. "That
technological society should ignore and suppress native voices is
understandable, since to heed them would suggest we must fundamentally change
our way of life. Instead, we say they must change. They decline to do so."
According to Mander, we are in the midst of "an epic worldwide
struggle" between the forces of Western economic development and the
remaining native peoples of the planet, whose presence obstructs their
progress. The ultimate outcome of this conflict is not hard to predict given
that the technological juggernaut inevitably chews up the societies that warn
that this path will not work. "Worst of all," Mander
concludes, "these are the very people who are best equipped to help us out
of our fix, if only we'd let them be and listen to what they say."