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By Lucy Komisar Inside a shadowy banking system
that secretly moves trillions of dollars around the world. By Doug Ireland With Bush’s new nukes, the world
gets more dangerous. The Failure of Brand By Naomi Klein Why the Bush administration can't
sell Learning from Enron By David Moberg Will By John Nichols and Robert W.
McChesney It’s time to fight the
Enronization of the media. Dangerous Lives By Ana Carrigan Editorial By David Moberg Steeling Home. By Neve Gordon By Dave Mulcahey By Bill Myers War crimes tribunal for By Ken Ward Jr. Polluters rewrite the Clean Water
Act. Indian Rights By Paul Tolme American tribes take their case
against No Fun or Games By John Raymond Chinese sweatshops churn out toys
for the Intimidation Tactics By Frederick Clarkson Neal Horsley: One mean
anti-abortionist. By Joshua Rothkopf FILM: What Time Is It There? The Cricket-Loving Marxist Dandy By Matthew Price BOOKS: C.L.R. James: A Life. The Invisible Band By Joshua Klein MUSIC: Gorillaz in our midst. |
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Turning
the Tide It’s time
to fight the Enronization of the media. by John
Nichols and Robert W. McChesney
hat would happen if multinational
media corporations were free to conglomerate and monopolize with even less
regulation than Enron faced in the energy sector? Would they avoid getting
too big because of the threat to democratic discourse? Or would they choose
to maximize profits by crossing every boundary of communications technology
to dominate what citizens see, hear and think? Anyone who has witnessed
the patterns of media conglomeration that followed deregulation of radio
ownership after enactment of the 1996 Telecommunications Act already knows
the answer to that question: The media companies will go for the market
dominance that assures untold profits. With a go-ahead from a federal judge
and preparations underway at the deregulation-happy Federal Communications
Commission to remove the last threads of the regulatory safety net, some of
the most powerful corporations in the world are planning to build the sort of
monopolies imagined by the authors of dystopian novels. The essential
underpinnings of media reform are threatened as never before. Don’t get us
wrong: We are not suggesting that things are good now; and our concerns are
not predicated upon some longing for a mythological “Golden Age” when media
were good. American media have always been troublesome, and this country
desperately needs policies that increase the size and power of the nonprofit
and non-commercial media sector, as well as rules limiting
hyper-commercialism. But if the media are permitted to consolidate in the
manner now imminent, the prospects for any alternative media policies will
decline precipitously. That’s why this is everyone’s fight. n February 19, the U.S. Court of Appeals
for the The court sent the TV
station ownership rule to the FCC for review, which is great news for the
media corporations. Even before the appeals court ruling, FCC Chairman
Michael Powell was working to relax or eliminate these and other limits on
media monopoly—including the last barriers to a single corporation gaining
dominance of print, broadcast and cable communications in a single market.
Powell says he is determined to enact his “reforms” as quickly as possible. This deregulation, should
it proceed, will result in an explosion of corporate deal-making that will
make the past decade of unprecedented media conglomeration look like a
Wednesday-night bingo game at the local old-folks home. For the first time,
media giants that control TV station empires—Disney, News Corp., Viacom,
General Electric—would be able to merge with or acquire media empires built
on cable franchises, such as AOL Time Warner and AT&T-Comcast. As Blair
Levin, a former FCC chief of staff, puts it, the ruling “allows for a
powerful new entity we have never seen before—something that combines both
cable and broadcasting assets.” To see where the courts
and the FCC are leading us, consider what transpired following a similar
deregulation of the radio sector in 1996. Radio is now dominated by a handful
of large firms, like Clear Channel and Viacom, that have standardized
content, zeroed out local voices and revved up commercialism. Imagine a
similar scenario playing out in local television markets, toss in an expected
move to allow media corporations to own stations in every market in the
nation, and you have a recipe for what Gene Kimmelman of the Consumers Union
calls an “earth-shattering” shift in media ownership patterns. He says, “The
end result could be the most massive consolidation in media this nation has
ever seen.” And the worst is yet to
come. If the FCC eliminates the ban on corporations owning TV stations and
newspapers in the same market, newspaper chains—Gannett, Knight-Ridder, the
New York Times Co., Tribune Co. and others—will be hooking up with the
aforementioned giants faster than you can say: “one source of news.” The
trade press is filled with stories projecting possible mega-deals. None of this is
especially surprising. Historically, broadcast policy decisions like these
are made behind closed doors, where powerful lobbyists pick their teeth with
politicians’ spines. Already a good 10 times larger than the largest media
firms of the late ’80s, today’s media conglomerates see the federal court
ruling in their favor as the clearest victory in their three-pronged grab for
ownership deregulation—a push that is taking place in the courts, on Capitol
Hill and at the FCC. Years of lavish campaign contributions, massive spending
on lobbyists, and revolving-door jobs for federal bureaucrats to work on
behalf of the conglomerates they once regulated have given media
policy-making a stench familiar to those who have followed the Enron scandal.
And after 20 years of rabidly pro-business appointments by Republican and
Democratic presidents, the federal courts are so in the sway of the
neoliberal fantasy that they can no longer be expected to step on the brakes. ut the story is not over. The
tightening corporate noose around the neck of our media system is
indefensible by any known theory of liberal democracy. As the public becomes
aware of these monopolies and deregulations, the promise of widespread
opposition across the political spectrum will be realized. That is why
corporate lobbies work so hard to keep deliberations over deregulation behind
closed doors. But the February appeals court ruling put the issue on the
front-pages of newspapers, and even drew a New York Times editorial
calling for a congressional intervention. The one positive
component of the court ruling was its rejection of a claim by big media that
regulation of media monopolies is itself unconstitutional. This means that,
even as Michael Powell seeks to destroy the last limits on media monopoly,
Congress could reassert its authority over communications law. Some powerful
members, such as Sen. Ernest Hollings (D-South Carolina) and Rep. John
Conyers (D-Michigan) are interested in doing just that. And Rep. Bernie
Sanders (I-Vermont) has already introduced legislation demanding that the FCC
maintain current ownership guidelines and that Congress hold major hearings
to generate democratic media ownership rules for the digital era. “These
media companies have been so greedy and so irresponsible that people across
the country are saying: We’ve got to do something about them,” Sanders says.
“The good news is that Congress can do something. We have the authority to
develop regulations to limit monopolies.” Sanders is the first to
admit, however, that congressional action will come only with a push from the
people. And there are signs that the people are beginning to push. A rally
will take place outside FCC headquarters in All progressive groups
must recognize that, if our media system continues on its present course,
their ideas and concerns will be “disappeared” from local media—as they
already have been from national media. These groups must forge the backbone
of a media reform organization that is capable of harnessing the anger at the
Enronization of our media system. As mighty as corporate media have become in
recent decades, the popular will for a diverse and democratic media can and
must be mightier still. John Nichols and Robert W. McChesney
are the authors of Our Media, Not Theirs: The Democratic Struggle Against
Corporate Media, forthcoming from Seven Stories Press. |
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