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From
Wikipedia, the free encyclopedia.
Propaganda is a specific type of message
presentation, aimed at serving an agenda. Even if the message conveys true
information, it may be partisan and fail to paint a complete picture. The
primary use of the term is in political contexts. A similar manipulation of
information is well known, e.g., in advertising,
but normally it is not called propaganda in the latter context.
North Korean
propaganda showing a soldier destroying the US Capitol
Table of
contents [hide] |
1
History of the word propaganda 3.1 Nazi Germany 4
Techniques of propaganda generation |
In late Latin, propaganda
meant "things to be propagated". In 1622, shortly after the
start of the Thirty Years' War, Pope
Gregory XV founded the Congregatio de Propaganda Fide
("congregation for propagating the faith"), a committee of Cardinals to oversee the propagation of Christianity
by missionaries
sent to non-Christian countries. Originally the term was not intended to refer
to misleading information. The modern political sense dates from World War I,
and was not originally pejorative.
Propaganda shares many techniques
with advertising;
in fact, advertising can be said to be propaganda promoting a commercial
product. However, propaganda usually has political or nationalist
themes. It can take the form of leaflets, posters, TV broadcasts or radio broadcasts.
In a narrower and more common use
of the term, propaganda refers to deliberately false or misleading information
that supports a political cause or the interests of those in power. The
propagandist seeks to change the way people understand an issue or situation,
for the purpose of changing their actions and expectations in ways that are
desirable to the interest group. In this sense, propaganda serves as a
corollary to censorship, in which the same purpose is achieved, not by
filling people's heads with false information, but by preventing people from
knowing true information. What sets propaganda apart from other forms of
advocacy is the willingness of the propagandist to change people's
understanding through deception and confusion, rather than persuasion and
understanding. The leaders of an organization know the information to be one
sided or untrue but this may not be true for the rank and file members who help
to disseminate the propaganda.
Anti-Japanese propaganda from the
United States from World War II
Propaganda is a
mighty weapon in war.
In this case its aim is usually to dehumanize the enemy and to create hatred
against a supposed enemy, either internal or external. The technique is to
create a false image in the mind. This can be done by using special words,
special avoidance of words or by saying that the enemy is responsible for
certain things he never did. Most propaganda wars require the home population
to feel the enemy has inflicted an injustice, which may be fictitious or may be
based on facts. The home population must also decide that the cause of their
nation is just.
Propaganda is also one of the
methods used in psychological warfare. More in line with the
religious roots of the term, anti-cult activists accuse the leaders of cults of using
propaganda extensively to recruit followers and keep them.
Examples of political
propaganda:
In an even narrower, less
commonly used but legitimate sense of the term, propaganda refers only to false
information meant to reassure people who already believe. The assumption is
that, if people believe something false, they will constantly be assailed by
doubts. Since these doubts are unpleasant (see cognitive dissonance), people will be eager to
have them extinguished, and are therefore receptive to the reassurances of
those in power. For this reason propaganda is often addressed to people who are
already sympathetic to the agenda.
Propaganda can be classified
according to the source. White propaganda comes from an openly
identified source. Black propaganda pretends to be from a
friendly source, but is actually from an adversary. Gray propaganda
pretends to be from a neutral source, but comes from an adversary.
Propaganda may be administered in
very insidious ways. For instance, disparaging disinformation
on foreign countries may be tolerated in the educational system. Since few
people actually double-check what they learn at school, such disinformation
will be repeated by journalists as well as parents, thus reinforcing the idea
that the disinformation item is really a "well-known fact", even
though no one repeating the myth is able to point to a definite authoritative
source or facts. The desinformation is then recycled in the media and in the
educational system. For instance, in English-speaking countries such as the United
Kingdom and the United States, many people are persuaded that
countries such as France
don't have presumption of innocence because they
apply the "Napoleonic Code", ignoring the fact that the
laws concerning criminal procedures have been rewritten several times since
Napoleon's days and that even in Napoleon's days, there was no legal
presumption of guilt (only little rights for the defense compared to nowadays'
standards).
Such permeating propaganda may be
used for political goals: by giving to citizens a false impression of the
quality or uniqueness of their country, they may be incited to reject certain
proposals or certain remarks, or ignore the experience of others.
See also: black
propaganda, marketing, advertising
U.S. propaganda poster (National
Archives)
Propaganda has
been a human activity as far back as reliable recorded evidence exists. The
writings of Romans like Livy
are considered masterpieces of pro-Roman statist propaganda. The term itself
originates with the Roman Catholic Sacred Congregation for the Propagation of
the Faith (sacra congregatio christiano nomini propagando or, briefly,
propaganda fide), the department of the pontifical administration charged
with the spread of Catholicism and with the regulation of ecclesiastical
affairs in non-Catholic countries (mission territory). The actual Latin stem propagand-
conveys a sense of "that which ought to be spread".
Propaganda techniques were first
codified and applied in a scientific manner by journalist Walter
Lippman and psychologist Edward
Bernays (nephew of Sigmund Freud) early in the 20th
century. During World War I, Lippman and Bernays were hired by the United
States President, Woodrow Wilson to participate in the Creel Commission,
the mission of which was to sway popular opinion to enter the war on the side
of Britain.
The war propaganda campaign of
Lippman and Bernays produced within six months so intense an anti-German
hysteria as to permanently impress American business (and Adolf
Hitler, among others) with the potential of large-scale propaganda to
control public opinion. Bernays coined the terms "group mind" and
"engineering consent", important concepts in practical propaganda
work.
The current public
relations industry is a direct outgrowth of Lippman and Bernays' work and
is still used extensively by the United States government. For the first half
of the 20th century Bernays and Lippman themselves ran a very successful public
relations firm.
World War
II saw continued use of propaganda as a weapon of war, both by Hitler's
propagandist Joseph Goebbels and the British Political
Warfare Executive.
Nazi poster subtly comparing
Hitler to Jesus Christ. Text: "Long Live Germany!"
Most propaganda in Germany was
produced by the Ministry for Public Enlightenment and Propaganda
("Promi" in German abbreviation). Joseph
Goebbels was placed in charge of this ministry shortly after Hitler took
power in 1933. All
journalists, writers, and artists were required to register with one of the
Ministry's subordinate chambers for the press, fine arts, music, theater, film,
literature, or radio.
The Nazis believed in propaganda
as a vital tool in achieving their goals. Adolf
Hitler, Germany's Führer, was impressed by the power of Allied propaganda during
World
War I and believed that it had been a primary cause of the collapse of
morale and revolts in the German home front and Navy in 1918 (see also: November criminals). Hitler would meet nearly
every day with Goebbels to discuss the news and Goebbels would obtain Hitler's
thoughts on the subject; Goebbels would then meet with senior Ministry
officials and pass down the official Party line on world events. Broadcasters
and journalists required prior approval before their works were disseminated.
In addition Adolf Hitler and some other powerful high ranking
Nazis like Reinhard Heydrich had no moral qualms about
spreading propaganda which they themselves knew to be false, and indeed
spreading deliberately false information was part of a doctrine known as the Big Lie.
Nazi propaganda before the start
of World War II had several distinct audiences:
Until the Battle of Stalingrad's conclusion on February 4,
1943, German
propaganda emphasized the prowess of German arms and the humanity German
soldiers had shown to the peoples of occupied territories. In contrast, British
and Allied fliers were depicted as cowardly murderers, and Americans in
particular as gangsters in the style of Al Capone.
At the same time, German propaganda sought to alienate Americans and British
from each other, and both these Western belligerents from the Soviets.
After Stalingrad, the main theme
changed to Germany as the sole defender of Western European culture against the
"Bolshevist hordes." The introduction of the V-1 and V-2 "vengeance
weapons" was emphasized to convince Britons of the hopelessness of
defeating Germany.
Goebbels committed suicide shortly
after Hitler on April
30, 1945. In his
stead, Hans Fritzsche, who had been head of the Radio
Chamber, was tried and acquitted by the Nuremberg
war crimes tribunal.
The United States and the Soviet
Union both used propaganda extensively during the Cold War.
Both sides used film, television and radio programming to influence their own
citizens, each other and Third World nations. The United States Information Agency
operated the Voice of America as an official government
station. Radio Free Europe and Radio
Liberty, in part supported by the Central Intelligence Agency, provided
grey propaganda in news and entertainment programs to Eastern Europe and the
Soviet Union respectively. The Soviet Union's official government station,
Radio Moscow, broadcast white propaganda, while Radio Peace and Freedom
broadcast grey propaganda. Both sides also broadcast black propaganda programs
in periods of special crises.
The ideological
and border dispute between the Soviet Union and People's Republic of China resulted in a
number of cross-border operations. One technique developed during this period
was the "backwards transmission," in which the radio program was
recorded and played backwards over the air.
In the Americas, Cuba served as a
major source and a target of propaganda from both black and white stations
operated by the CIA and Cuban exile groups. Radio Habana Cuba, in turn,
broadcast original programming, relayed Radio Moscow, and broadcast The
Voice of Vietnam as well as alleged confessions from the crew of the USS Pueblo.
One of the most insightful
authors of the Cold War was George Orwell, whose novels Animal Farm
and Nineteen Eighty-Four are virtual
textbooks on the use of propaganda. Though not set in the Soviet Union, their
characters live under totalitarian regimes in which language is constantly
corrupted for political purposes. Those novels were used for explicit
propaganda. The CIA,
for example, secretly commissioned an animated
film adaptation of Animal Farm in the 1950s.
PsyOps leaflet dropped in
Afghanistan. Text: "The Taliban's reign of fear is about to end."
In the 2001
invasion of Afghanistan, psychological operations tactics (PsyOps)
were employed to demoralize the Taliban and to win the sympathies of the Afghan population.
At least six EC-130E
Commando Solo aircraft were used to jam local radio transmissions and
transmit replacement propaganda messages.
Leaflets were also dropped
throughout Afghanistan, offering rewards for Usama
bin Laden and other individuals, portraying Americans as friends of
Afghanistan and emphasizing various negative aspects of the Taliban. Another
shows a picture of Mohammed Omar in a set of crosshairs with the words
“We are watching”, presumably to convince individuals and groups that resistance is futile.
Saddam
Hussein pictured as a decisive war leader in an Iraqi propaganda picture
A number of
techniques are used to create messages which are persuasive, but false. Many of
these same techniques can be found under logical
fallacies since propagandists use arguments which, although sometimes
convincing, are not necessarily valid.
Some time has been spent
analyzing the means by which propaganda messages are transmitted, and that work
is important, but it's clear that information dissemination strategies only
become propaganda strategies when coupled with propagandistic messages.
Identifying these propaganda messages is a necessary prerequisite to studying
the methods by which those messages are spread. That's why it is essential to
have some knowledge of the following techniques for generating propaganda:
Appeal
to fear: Appeals
to fear seek to build support by instilling fear in the general population -
for example Joseph Goebbels exploited Theodore Kaufman's
Germany Must Perish!
to claim that the Allies sought the extermination of the German people.
Appeal to authority: Appeals to authority cite prominent
figures to support a position idea, argument, or course of action.
Bandwagon: Bandwagon-and-inevitable-victory appeals
attempt to persuade the target audience to take a course of action
"everyone else is taking." "Join the crowd." This technique
reinforces people's natural desire to be on the winning side. This technique is
used to convince the audience that a program is an expression of an
irresistible mass movement and that it is in their interest to join.
"Inevitable victory" invites those not already on the bandwagon to
join those already on the road to certain victory. Those already, or partially,
on the bandwagon are reassured that staying aboard is the best course of
action.
Obtain disapproval: This technique is used to get the
audience to disapprove an action or idea by suggesting the idea is popular with
groups hated, feared, or held in contempt by the target audience. Thus, if a
group which supports a policy is led to believe that undesirable, subversive,
or contemptible people also support it, the members of the group might decide
to change their position.
Glittering generalities: Glittering generalities are intensely emotionally
appealing words so closely associated with highly valued concepts and beliefs
that they carry conviction without supporting information or reason. They
appeal to such emotions as love of country, home; desire for peace, freedom,
glory, honor, etc. They ask for approval without examination of the reason.
Though the words and phrases are vague and suggest different things to
different people, their connotation is always favorable: "The concepts and
programs of the propagandist are always good, desirable, virtuous."
Rationalization: Individuals or groups may use favorable
generalities to rationalize questionable acts or beliefs. Vague and pleasant
phrases are often used to justify such actions or beliefs.
Intentional vagueness: Generalities are deliberately vague so
that the audience may supply its own interpretations. The intention is to move
the audience by use of undefined phrases, without analyzing their validity or
attempting to determine their reasonableness or application
Transfer: This is a technique of projecting
positive or negative qualities (praise or blame) of a person, entity, object,
or value (an individual, group, organization, nation, patriotism, etc.) to
another in order to make the second more acceptable or to discredit it. This
technique is generally used to transfer blame from one member of a conflict to
another. It evokes an emotional response which stimulates the target to
identify with recognized authorities.
Oversimplification: Favorable generalities are used to
provide simple answers to complex social, political, economic, or military
problems.
Common man: The "plain folks" or
"common man" approach attempts to convince the audience that the
propagandist's positions reflect the common sense of the people. It is designed
to win the confidence of the audience by communicating in the common manner and
style of the audience. Propagandists use ordinary language and mannerisms (and
clothes in face-to-face and audiovisual communications) in attempting to
identify their point of view with that of the average person.
Testimonial: Testimonials are quotations, in or out
of context, especially cited to support or reject a given policy, action,
program, or personality. The reputation or the role (expert, respected public
figure, etc.) of the individual giving the statement is exploited. The
testimonial places the official sanction of a respected person or authority on
a propaganda message. This is done in an effort to cause the target audience to
identify itself with the authority or to accept the authority's opinions and
beliefs as its own. See also, damaging quotation
Stereotyping or Labeling: This technique attempts to
arouse prejudices in an audience by labeling the object of the propaganda
campaign as something the target audience fears, hates, loathes, or finds
undesirable. For instance, reporting on a foreign country or social group may
focus on the stereotypical traits that the reader expects, even though they are
far from being representative of the whole country or group; such reporting
often focuses on the anecdotal.
Scapegoating: Assigning blame to an individual or
group that isn't really responsible, thus alleviating feelings of guilt from
responsible parties and/or distracting attention from the need to fix the
problem for which blame is being assigned.
Virtue
words: These are
words in the value system of the target audience which tend to produce a
positive image when attached to a person or issue. Peace, happiness, security,
wise leadership, freedom, etc., are virtue words.
Slogans: A slogan is a brief striking phrase that
may include labeling and stereotyping. If ideas can be sloganized, they should
be, as good slogans are self-perpetuating memes.
See also doublespeak,
brainwashing,
mind
control, information warfare, meme, psyops
Common methods for transmitting
propaganda messages include news reports, government reports, historical
revision, junk science, books, leaflets, movies,
radio , television
, and posters. In the case of radio and television, propaganda can exist on
news, current-affairs or talk-show segments, as advertising or public-service
announce "spots" or as long-running advertorials.
See also: propaganda
film, propaganda model, Logical
fallacy, political media, ideology, spin,
public
relations, marketing, Information warfare, CNN, BBC, agitprop, political campaigning.
Propaganda were a 1980s UK pop group signed to Paul Morley
and Trevor
Horn's ZTT record
label.
Propaganda is also a compilation
album released in the United Kingdom which contains songs by various
artists, including The Police and Joe Jackson